News: Golden Goose CEO Discusses Brand's Appeal to Gen Z and Sustainability Efforts

Golden Goose, a Celebrity Favorite, Targets Environmentally-Conscious Gen Z with In-Store Cobbler Service

Golden Goose, a beloved brand among celebrities such as Taylor Swift and Selena Gomez, is making strides to resonate with environmentally-conscious Gen Z consumers. With its $500 shoes in focus, the brand is introducing in-store cobblers, aiming to extend the lifespan of its products and reduce environmental impact. Despite economic challenges, including inflation affecting European consumers, Golden Goose has reported a remarkable 21% growth in the first half of this year.

Silvio Campara, Chief Executive Officer of Golden Goose, shares insights on the brand's strategy and performance in an interview with Bloomberg's Francine Lacqua on "The Pulse."